Updated: Apr 22, 2020
What is a business card?
A business card is a branding tool that contains your important
contact and business information. Business cards are usually
handed out to future clients or when networking.
Elements to have on a business card
Social Media Handles
Address/City and State
A couple of reasons to have a business card
Branding - Your business card is a branding tool & perfect for networking. It also gives your future client a sneak peek of your brand’s aesthetics. Remember to keep your business card cohesive with the rest of your branding elements.
Preparedness - Having a business card shows future clients you
are always prepared and ready for business! I make sure to carry a
couple of business cards with me at all times. You just never know
when you might meet your next client.
Legitimacy - People want to work with brands they can trust and
are legit. When you hand out a business card when networking, it
shows that you are running a legit brand. It shows professionalism
and the effort you are putting into your brand.
Convenience - Make it easy for future clients to find you! Having
all your contact info in one place is convenient & saves the client time.
What to consider . . .
Quantity - You can order from 100 to a couple thousand.
Color - The possibilities are endless. Try to keep it 3 colors max
or use your brand’s color palette to maintain cohesiveness. Also,
don’t forget CMYK is for printing!!
What kind of card stock paper - Gloss/Coated/Uncoated/Foiling/
Embossing/Recycled Paper/Seed Paper/Thick/Thin/Velvet/Silk...
The options for paper are endless. For ex., using thick or silk card stock
paper creates a high-end touch. Kraft or Seed paper gives off
an organic and natural feel. These details are important and are a
representation of your brand!
Size & Shape - The traditional business card size is 3in x 2.5in. However,
don't limit yourself to those dimensions. Get creative with the shape
of your business card! It can be squared, round, a heart shape, the
possibilities are endless with custom die-cutting.
Does it have another function to it? - Make your business card
memorable and worthy of keeping by adding another function
to it. A couple of fun ideas for your business card can be to
incorporate things like a Ruler, USB, Bottle Opener and even a
Fridge Magnet! Have fun while keeping it professional.
Overall . . .
Keep it simple and only display the important info.
Focus on quality and aesthetics. Having a business
card when networking shows the recipient that
you are professional and ready for business.
Need a hand with designing your business cards?
We are delighted to help!
Feel Free to screenshot the images below to save and share!