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What is a Brand and Brand Identity?

A brand is more than meets the eye. A memorable brand consists of a variety of components like a message, goals, core values, tone of voice, the understanding of your target audience, and your unique positioning in the market. For your brand to thrive, first, have a good understanding of what you want your brand to be. Once you have a clear idea of what your brand stands for, know your brand character, and have a brand strategy guide then begin the process of building your brand identity.


A brand identity is how you portray yourself to your target audience. Brand Identity consists of logos, typography, color palette, marketing, templates, and other deliverables that are all cohesive and consistent with the brand. Brand identity is how a brand connects with its target audience visually/emotionally and builds the type of trust that creates long term relationships. Remember, the more you assert your brand identity to the world, the more familiar and trustworthy your brand becomes.



"On an average day consumers are exposed to six thousand advertisements and, each year, to more than twenty five thousand new products... Brands help consumers cut through the proliferation of choices available in every product and service category."-Scott M Davis

What are you doing as a brand to stand out? Share with us below what you as a brand are doing to become memorable and trustworthy. We want to hear your thoughts 😊! If you are struggling with the creative process A Design in Between can help you create a custom-tailored brand identity strategy guide to ensure that your brand receives the exposure it deserves. Feel free to message us for any questions you might have!! We are delighted to help ❤



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