Defining Your Target Audience

  • A target audience is a specific type of consumer that a business caters to based off of market research and consumer feedback.

  • Your target audience is the consumers that will be purchasing your products or services.

  • It is important to define who your target audience is before you start your brand identity and marketing campaigns.

  • Take some time to understand and listen to your ideal target audience. Knowing your target audience allows you to better understand and serve your customers what they enjoy best.

  • Without a clear understanding of who you are targeting, your marketing will be inefficient and hard to reach/connect with anyone.

Below are a couple of questions you should be asking yourself to help you better understand and reach your target audience!

Who Are They?

Age, generation, ethnicity, education, income, occupation, location,

hobbies, interests, activities, preferences, wants, needs, dislikes,

what matters to them,

their values...

Why do they want your products/services?

  • How will it benefit them?

  • Why do they need it?

  • Does it improve their lives?

  • How are you different from your competitors?

  • What makes your services/product stand out?

Knowing who your Target Audience is will help your business ...

+ Create a focused marketing strategy.

+ Inspire the way you present your message to your audience.

+ Capture your target audience attention.

+ See more traffic to your website and social media accounts.

+ Have a better understanding of what your target audience wants.

+ Grow! More clients coming your way!

+ Increase sales.

Below is a list of a couple of valuable websites that have helped me in the past. These are great reliable sources that can help you narrow down your target audience. Don't miss out, go check them out!


U.S. Census Bureau,

Bureau of Labor Statistics,

U.S. Department of Commerce,

U.S. Small Business Administration,

Marketing Schools

Facebook Audience Insights,

Google Trends,

Feedback from relevant communities on Facebook or Reddit.

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