Building a Brand
At a Design In Between we enjoy crafting brands + identities for ethical and environmentally conscious clients. We help you better identify your purpose, message, vision, mission, brand voice, and values to build a brand with a strong foundation.
Brand, brand identity, brand strategy… these are all terms we have heard before but most of us don’t really have a clear understanding of what they mean or how they all play a role in crafting a meaningful brand. Here at A Design In Between we facilitate this process for you.
Let us break down what these terms mean…
Brand + Brand Strategy
A brand is more than meets the eye. A memorable brand consists of a variety of components like your purpose, message, vision, mission, brand voice, brand identity, target audience, values, goals, and your unique positioning in the market. All of these components make up your Brand Strategy.
Having a strong strategy in place will allow you to better understand what you want for your brand to stand for. A Brand Strategy is your brand guide that will create a meaningful and mindful brand and facilitate the creative process.
A brand identity is how you portray yourself to your target audience.
An effective Brand Identity consists of logos, typography, color palette, marketing, templates, social media, branding swag, and other deliverables that are all cohesive and consistent with the brand aesthetics.
This is another form of communication and is how a brand connects with its target audience visually/emotionally. Connecting and relating to your audience builds the type of trust that creates long term relationships.
Remember, the more you assert your brand identity to the world, the more familiar and trustworthy your brand becomes. Through an effective Brand Identity, you can reinforce what your brand stands for by creating the proper consistent look and feel that truly represents your brand. Let us help you craft a memorable identity for your brand.